Why Are Your Instagram Reels Getting Less Views?

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Instagram Reels have become a popular feature on the platform, allowing users to create and share short, engaging videos. However, you may have noticed a sudden drop in views on your Reels, leaving you wondering what could be the cause. In this article, we will explore some possible reasons behind the decrease in views and provide tips on how to overcome this challenge.

One possible reason for the decline in views could be changes in Instagram’s algorithm. Social media platforms frequently update their algorithms to improve user experience and promote relevant content. These updates can sometimes impact the visibility of your Reels, resulting in fewer views. To combat this, it is important to stay informed about any algorithm changes and adjust your content strategy accordingly.

Another factor that might contribute to the decrease in views is bugs or glitches in the discovery feature of Instagram. Sometimes, the platform might experience technical issues that affect the distribution and visibility of Reels. Unfortunately, there isn’t much you can do to fix this directly, but staying in touch with Instagram’s support team or checking for updates on known issues can keep you informed about any ongoing problems.

Modifications to the hashtag system could also play a role in the drop of views. Instagram uses hashtags to categorize and organize content, making it easier for users to discover relevant posts. However, changes in the way hashtags are ranked or displayed could impact your Reels’ visibility. To mitigate this, make sure you are using relevant and trending hashtags in your captions to increase the chances of your Reels being discovered by a wider audience.

Now that we have explored some potential reasons for the decline in Reels views, let’s discuss how you can improve your chances of getting more views and engagement on your content.

First and foremost, focus on creating high-quality content. Make sure your videos are visually appealing, well-edited, and capture the attention of your audience. Consider using Reels templates or filters to enhance the visual appeal of your videos.

Furthermore, lead with a strong hook in your Reels. The first few seconds are crucial in grabbing the viewer’s attention and encouraging them to watch the entire video. Be creative, exciting, and make sure your content stands out from the crowd.

Using trending audio can also help boost your Reels’ visibility. Browse through the Reels section to see what audio tracks are popular and incorporate them into your own videos. This can increase the chances of your Reels appearing in the “Explore” section and reaching a wider audience.

In addition, consider using captions and text overlays in your Reels. This can be particularly helpful for viewers who watch videos on mute or have difficulty hearing the audio. Including captions or text overlays can make your content more accessible and engaging.

Consistency is key when it comes to gaining traction on Instagram. Post Reels regularly to keep your content fresh and maintain visibility. Consider creating a content schedule and analyze your audience’s activity to determine the best times to post for maximum engagement.

Lastly, track your analytics to gain insights into what is working and what isn’t. Instagram provides valuable data on impressions, reach, and engagement for your Reels. Use this information to refine your content strategy and make improvements based on viewer preferences.

A sudden drop in Instagram Reels views can be attributed to various factors such as algorithm changes, bugs, or modifications to the hashtag system. However, by creating high-quality content, leading with strong hooks, using trending audio, incorporating captions, posting consistently, and analyzing your analytics, you can increase the chances of getting more views and engagement on your Reels. Stay proactive, adapt to changes, and continue experimenting to find what resonates with your audience.

Why Did Your Instagram Reels Views Suddenly Drop?

There could be several reasons why your Instagram Reels views have suddenly dropped. Here are some possible explanations:

1. Algorithm Changes: Instagram frequently updates its algorithm to improve user experience and ensure that content is relevant and engaging. These algorithm changes can sometimes impact the reach and visibility of your Reels. If there have been recent updates, it’s possible that your content is not being shown to as many users as before.

2. Discovery Feature Bugs: Instagram’s discovery feature is responsible for showing Reels to users who don’t follow you. However, like any other feature, it may have occasional bugs or glitches that can affect the visibility of your content. These bugs might cause your Reels to be shown to fewer people, leading to a drop in views.

3. Hashtag System Modifications: Instagram relies heavily on hashtags to categorize and distribute content. If there have been modifications or changes to the hashtag system, it could impact the discoverability of your Reels. Using popular or relevant hashtags is important to reach a wider audience, so changes in the hashtag system could result in decreased visibility and lower views.

4. Competition and Content Saturation: As Instagram Reels continues to gain popularity, the competition for viewers’ attention is increasing. With more creators and brands jumping on the Reels bandwagon, the platform may be saturated with content, making it harder for your Reels to stand out and gain views.

5. Quality and Engagement: It’s essential to create high-quality, engaging content to attract and retain viewers. If your Reels are not meeting the expectations of your audience or if the engagement (likes, comments, shares) on your Reels is low, it can negatively impact your reach and views. Instagram’s algorithm tends to prioritize content that users find interesting and engaging.

why are my reels getting less views

How Do You Make Your Reels Get More Views?

To maximize the views and engagement on your Instagram Reels, follow these steps:

1. Create high-quality content: Invest time in producing visually appealing and well-edited videos. Use good lighting, clear audio, and interesting visuals to capture viewers’ attention.

2. Lead with a strong hook: Capture your audience’s interest within the first few seconds of your Reel. Use an attention-grabbing intro or visually appealing footage to hook viewers and encourage them to watch the entire video.

3. Use trending audio: Keep an eye on the popular audio tracks in the Reels section and incorporate them into your content. Using trendy audio can help your Reels appear in the Explore section and reach a wider audience.

4. Use Reels templates: Instagram provides a variety of creative templates and effects that you can use to enhance your Reels. Experiment with different templates to make your content more engaging and visually appealing.

5. Use captions and text overlays: Add captions or text overlays to convey your message effectively, especially if your video is soundless or if you want to highlight important points. This makes your Reels more accessible and helps viewers understand the content even with the sound off.

6. Post consistently: Regularly posting Reels increases your chances of being discovered by new viewers and keeps your existing audience engaged. Aim for at least three to five Reels per week to maintain a consistent presence on the platform.

7. Schedule your content when your audience is most active: Use Instagram Insights to determine when your followers are most active on the platform. Schedule your Reels to be published during these peak times to maximize visibility and engagement.

8. Track your analytics: Monitor the performance of your Reels through Instagram Insights. Pay attention to metrics like views, likes, shares, and comments to understand what content resonates with your audience. Use this data to refine your strategy and create more compelling content.

By following these tips, you can increase the visibility and engagement of your Instagram Reels, helping you reach a larger audience and build a more active community on the platform.

Do Longer Reels Get Less Views?

Longer reels generally tend to get fewer views compared to shorter ones. This is primarily due to the decreasing attention span of online users, which is currently estimated to be around 8 seconds on average. People are more likely to scroll quickly through their Instagram feed and move on to the next piece of content if they are not immediately captivated within the first few seconds of a reel.

To capture and retain the attention of viewers, it is crucial to create engaging and concise content that quickly grabs their interest. Keeping your Instagram reels within the 8-10 second range is recommended to maximize the chances of viewers stopping to watch your content. By delivering your message or conveying your story in a concise and visually appealing manner, you increase the likelihood of retaining viewers and encouraging them to engage further with your content.

Shorter reels are generally more effective in capturing and retaining viewer attention, as longer reels may be overlooked or skipped due to the limited attention span of online users.


Instagram Reels can be a powerful tool for increasing your visibility and engagement on the platform. However, it’s important to understand that the algorithm and various factors can affect the number of views your Reels receive. If you’ve experienced a sudden drop in views, it could be due to changes in the algorithm, bugs in the discovery feature, or modifications to the hashtag system. To maximize your views and engagement on Instagram Reels, it’s crucial to create high-quality content, lead with a strong hook, use trending audio, utilize Reels templates, include captions and text overlays, post consistently, schedule your content when your audience is most active, and track your analytics. Additionally, keep in mind that the average attention span is short, so it’s essential to capture your audience’s attention within the first few seconds of your Reel. By following these strategies and staying informed about any updates or changes to the platform, you can effectively leverage Instagram Reels to grow your presence and reach a wider audience.

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Sanjeev Singh

Sanjeev is the tech editor at DeviceMAG. He has a keen interest in all things technology, and loves to write about the latest developments in the industry. He has a passion for quality-focused journalism and believes in using technology to make people's lives better. He has worked in the tech industry for over 15 years, and has written for some of the biggest tech blogs in the world. Sanjeev is also an avid photographer and loves spending time with his family.