Go90 was a video app launched by Verizon with the aim of providing a platform for sports, news, and entertainment. However, after less than three years since its launch, Verizon has decided to shut down the app. This decision comes as a result of the creation of Oath, Verizon’s new entity that combines AOL and Yahoo.
The go90 app was initially designed to target millennials, offering them a free, ad-supported platform to watch their favorite sports, news programs, and entertainment content. Verizon heavily invested in both technology and content for the app, but unfortunately, it failed to gain the desired traction.
One of the key reasons for go90’s failure can be attributed to Verizon’s lack of effective marketing strategies. Building a mobile entertainment brand from scratch is no easy task, especially in a highly competitive market. Verizon’s attempt to attract millennials with go90 fell short, as it failed to resonate with its target audience.
Despite the app’s closure, Verizon still offers a range of alternatives for users to continue enjoying great sports, news, and entertainment content. Platforms like Yahoo! Sports, Huffpost, and Tumblr are still available and provide a similar experience to what go90 aimed to offer.
Verizon’s decision to discontinue go90 highlights the challenges faced by telecom giants when venturing into the digital entertainment space. While the investment in technology and content was substantial, the lack of effective marketing and failure to connect with the target audience ultimately led to go90’s demise.
As the digital landscape continues to evolve, it is essential for companies to adapt their strategies and understand the needs and preferences of their target audience. The failure of go90 serves as a reminder that even with significant investments, success in the digital entertainment industry cannot be guaranteed without a deep understanding of the market and effective marketing strategies.
Go90, Verizon’s attempt to create a mobile entertainment brand, has been discontinued after less than three years since its launch. The app’s failure can be attributed to Verizon’s ineffective marketing strategies and failure to resonate with its millennial target audience. Users can still enjoy sports, news, and entertainment content through alternative platforms offered by Verizon, such as Yahoo! Sports, Huffpost, and Tumblr. This serves as a reminder of the challenges telecom giants face when venturing into the digital entertainment space and the importance of understanding the market and target audience.
Can I Delete Go90 App?
You can delete the go90 app from your device. To do this, follow these steps:
1. Locate the go90 app on your device’s home screen or app drawer.
2. Press and hold the app icon until a menu or options appear.
3. Look for an option that says “Uninstall” or a trash can icon. Tap on it.
4. A confirmation message may appear asking if you want to uninstall the app. Confirm your decision by selecting “OK” or “Uninstall.”
After completing these steps, the go90 app will be removed from your device.
Is Go90 Free On Verizon?
Go90 was a free video app provided by Verizon. It was an ad-supported platform, meaning that users could watch videos for free but would see advertisements during their viewing experience. The app was available to Verizon customers and could be downloaded for free from app stores. However, Verizon has recently announced that it will be shutting down go90 on July 30.
Why Did Go90 Fail?
Go90, the mobile entertainment brand launched by Verizon, ultimately failed for several reasons.
1. Lack of effective marketing: One of the primary reasons for Go90’s failure was the lack of effective marketing. Verizon failed to effectively promote and advertise the service to its target audience, the millennials. The lack of awareness and visibility among the target demographic made it difficult for Go90 to gain traction and attract users.
2. Competition from established platforms: Go90 faced tough competition from well-established platforms like Netflix, Hulu, and YouTube. These platforms already had a significant user base and a wide range of content offerings, making it challenging for Go90 to compete and stand out in a crowded market.
3. Unclear value proposition: Go90 struggled to communicate a clear value proposition to its potential users. The service aimed to offer a unique mobile entertainment experience, but it failed to differentiate itself from existing platforms or provide compelling reasons for users to switch or try the service.
4. User experience issues: Go90 faced criticism for its user interface and overall user experience. Many users found the app to be confusing, difficult to navigate, and lacking in content discovery features. These usability issues hindered user engagement and retention.
5. Content acquisition and production challenges: While Verizon invested significant amounts of money in technology and content for Go90, it faced challenges in acquiring and producing compelling content that would resonate with its target audience. The lack of exclusive, must-watch content limited Go90’s appeal and hindered its ability to attract and retain users.
6. Shifting consumer behavior: Consumer behavior in the entertainment industry has been shifting towards on-demand and personalized content experiences. Go90’s linear programming model, which focused on scheduled content streams, did not align well with the evolving preferences of users who wanted more control over what they watch and when.
7. Inadequate monetization strategy: Go90 struggled to develop a sustainable monetization strategy. While the service initially relied on advertising revenue, it failed to attract enough users and engagement to generate significant ad revenue. Additionally, Go90’s subscription-based model, which was introduced later, faced challenges in convincing users to pay for the service when there were already established platforms available for free or at lower costs.
Go90 failed due to a combination of factors, including ineffective marketing, tough competition, unclear value proposition, user experience issues, content challenges, shifting consumer behavior, and inadequate monetization strategy.
Conclusion
Go90 was a mobile video app launched by Verizon with the aim of creating a new entertainment brand targeted towards millennials. However, despite investing significant resources in technology and content, go90 failed to gain traction and will be discontinued on July 30. Verizon’s decision to shut down the app highlights the challenges of building a successful mobile entertainment platform from scratch. It is clear that go90’s downfall can be attributed, at least in part, to the lack of effective marketing and promotion. As a result, users who had a go90 account will have their accounts automatically deactivated, and those who manually downloaded the app can now uninstall it. Moving forward, Verizon is encouraging users to explore other platforms such as Yahoo! Sports, HuffPost, and Tumblr for their sports, news, and entertainment needs.
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