A Look at the Latest Streaming Statistics

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Streaming is rapidly becoming one of the most popular ways to watch movies, TV shows, and other content. As of the second quarter of 2022, over 29.5% of the global digital population was streaming content on various platforms. In this blog post, we’ll take a look at some of the key streaming statistics and how they are changing over time.

The most popular paid streaming service is Netflix, with 209 million subscribers worldwide and a revenue of $30 billion in 2021. That’s more than double its revenue from 2020 ($15 billion). YouTube is also a major player in the streaming market, with 2.6 billion active users in 2022 and revenue of $8.6 billion in 2021.

It’s no surprise that video live streaming has grown significantly over the past few years – it’s estimated that live streaming services will exceed 6 billion viewers by 2023! As such, YouTube Live is one of the most popular streaming services for its sheer number of users – two billion every month!

In terms of the types of content people are watching, movies account for the majority (about 60%) followed by TV series (around 20%). However, nearly 10% watch gaming live streams, and another 10% watch music live streams. This indicates that there is a growing trend toward watching more diverse types of content than just traditional movies and TV shows.

In addition to watching videos on streaming services, many people are also using them to stay connected with friends and family during these difficult times. Social media networks such as Facebook Live have seen an explosion in usage since the start of 2020 – with over 3 million hours watched per day during 2020 alone!

Finally, let’s look at how people are consuming their streamed content: mobile devices account for around 50%, 40% watch on their computers or laptops, and 10% watch via gaming consoles or smart TVs. It’s clear that mobile devices have taken over as the dominant device for streaming videos – with smartphones accounting for nearly half (45%) of all video consumption worldwide!

Clearly, we’re living in an age where streaming media has become an integral part of our daily lives – whether it be watching movies or keeping up with friends and family online. With so many different platforms available it can be hard to keep track but these key statistics provide us with a glimpse into how much our habits have changed over recent years!

A Look at the Latest Streaming Statistics 1

The Popularity of Streaming Services

Streaming service statistics are extremely popular. As of 2021, Netflix had 209 million subscribers worldwide and a revenue of $30 billion, making it the most used paid streaming service. YouTube is the most used free streaming service with 2.6 billion active users in 2022 and revenue of $8.6 billion in 2021. Amazon Prime Video is the third largest streaming service with an estimated 200 million subscribers and a revenue of $7 billion in 2021. Hulu comes in fourth place with 43 million subscribers and a revenue of $3 billion in 2021. Apple TV+ has 33 million subscribers and a revenue of $2 billion in 2021, making it the fifth-largest streaming service. These services have become increasingly popular over the past few years as more people shift away from traditional cable and satellite television options to streaming services for their entertainment needs.

What is the Percentage of People Who Stream?

Approximately 29.5 percent of the global digital population streams video live content as of the second quarter of 2022. This represents a small decrease from the third quarter of 2021 when streaming video live content accounted for 30.4 percent of the global digital population. In terms of demographic breakdown, it is estimated that 41 percent of males and 28 percent of females are streaming video live content globally. Furthermore, streaming is most popular among younger generations: over half (55%) of people aged 18-24 stream live video content, compared to only 26% for people aged 55 and older.

Most Popular Streaming Services

Most people stream a variety of content on YouTube Live, ranging from music and comedy performances to gaming videos and tutorials. Popular live-streaming topics include sports, news, entertainment, and fashion. Some of the most watched streams include lectures from universities and colleges, live concert recordings, and interviews with celebrities. Additionally, many people use YouTube Live for vlogging and creating original content like cooking shows, art tutorials, and how-to videos.

The Top Streaming Platform

Netflix is the #1 streaming platform, offering the most comprehensive library of content for a single price. It has an expansive selection of movies, TV shows, documentaries, and exclusive original series across all genres that continues to grow each month. With Netflix, you can watch on almost any device including TVs, tablets, phones, computers, and game consoles. Plus, you can access Netflix from anywhere in the world with an internet connection. Its user-friendly interface makes it easy to find your favorite content quickly and easily. Netflix also offers personalized recommendations based on your viewing preferences so you can always find something new to enjoy.

The Age Group Most Utilizing Streaming Services

Adults aged 18 to 34 years old use streaming services the most, with 67 percent of them streaming an SVOD service daily. This is significantly higher than the 41 percent of those aged 35 and over who stream an SVOD service daily. The high rate of streaming among 18 to 34-year-olds is likely due to the prevalence of streaming services and their popularity among millennials and Generation Z.

The Growth of Streaming in the Entertainment Industry

Yes, streaming is a growing industry. With the advances in digital media devices and faster internet access, people are increasingly turning to stream services for their entertainment needs. This has resulted in a surge of interest in streaming services and content providers, leading to an overall increase in the market share for the sector. According to recent data, the live-streaming sector held an impressive 61.5% market share in 2021, indicating that it is one of the fastest-growing industries today.

In addition, to live streaming, video-on-demand (VOD) services have also seen a surge in popularity over the past few years due to their convenience factor and ability to provide users with personalized content experiences. VOD services are projected to account for a major chunk of global video revenues by 2025 as more consumers continue to embrace this form of digital entertainment.

Overall, streaming is a rapidly expanding industry that continues to gain traction as more people move towards consuming digital content over traditional TV or cable subscriptions. It is expected that this trend will continue as technological advancements make it easier for people to access high-quality content at their fingertips.

The Big 3 Streaming Services

The big three streaming services are Netflix, Amazon Prime Video, and Hulu.

Netflix is the world’s leading subscription-based streaming service, with over 167 million subscribers worldwide. It offers a wide range of movies, TV shows, documentaries, and original programming. Netflix also provides access to its DVD library and allows users to download titles for offline viewing.

Amazon Prime Video is Amazon’s streaming video service. It has over 150 million subscribers worldwide and offers a large selection of movies, TV shows, Amazon originals, and more. Prime members can access the full library of content for no extra charge, including award-winning Amazon Originals like The Marvelous Mrs. Maisel and The Grand Tour.

Hulu is an on-demand streaming service owned by Disney that offers viewers access to thousands of TV shows and movies across multiple platforms. Hulu also has an extensive library of original content ranging from comedy series to dramas and documentaries. Plus, with its Live TV option, you can get access to live sports events as well as news broadcasts from major networks like ABC, NBC, and Fox News.

Identifying the Most Profitable Streaming Platform

Netflix is the most profitable streaming platform, having generated over $30 billion in annual revenue in 2019. Netflix offers an extensive library of movies and TV shows, both original and licensed content, that can be watched on a variety of devices including TVs, tablets, smartphones, and computers. Additionally, Netflix provides access to its streaming service via apps for iOS and Android devices, as well as through its website. The service also offers features such as personalized profiles for each user, parental controls to limit what children can watch, and offline viewing for select titles. Netflix’s success is due to its wide selection of content and low subscription costs compared to other streaming services. Furthermore, it has a global reach with more than 167 million subscribers from over 190 countries worldwide. This makes Netflix the most profitable streaming platform available today.

The Largest Streaming Service in the United States

The largest streaming service in the United States is Disney+, with 221 million paid subscribers when accounting for its ownership of Hulu and ESPN+. This number includes 152 million Disney+ subscribers, making it the second-largest streaming service in the world after Netflix, which has 220 million paid subscribers. Disney+ offers a wide selection of original shows and movies from franchises like Marvel, Star Wars, Pixar, and National Geographic. Additionally, Hulu offers thousands of TV shows and movies as well as live and on-demand programming from select cable networks such as FX, Fox Sports, Syfy, USA Network, NBCU’s Bravo, and E! ESPN+ provides exclusive access to thousands of live sports events including MLB games, NBA games, UEFA Champions League soccer matches, and more. With such a vast selection of content available across multiple platforms, there is something for everyone to enjoy.


In conclusion, streaming services have experienced massive growth in recent years. As of the second quarter of 2022, the audience of video live streaming had reached approximately 29.5 percent of the global digital population. The most used paid streaming service is Netflix, with 209 million subscribers worldwide and a revenue of $30 billion in 2021. The most used free streaming service is YouTube, with 2.6 billion active users in 2022 and revenue of $8.6 billion in 2021. This shows that streaming services are increasingly becoming an important part of people’s lives around the world. As such, it is important for businesses to keep up with these trends in order to ensure their success and remain competitive in the digital age.

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James Walker

James Walker has a deep passion for technology and is our in-house enthusiastic editor. He graduated from the School of Journalism and Mass Communication, and loves to test the latest gadgets and play with older software (something we’re still trying to figure out about himself). Hailing from Iowa, United States, James loves cats and is an avid hiker in his free time.