Instagram will soon have a Dedicated Hub for Lengthy Videos

June 8, 2018, By Sanjeev Ramachandran

Earlier this week, reports emerged that Instagram was adding support for videos of up to 1 hour length. Apparently, it seems like the support is just the part of a bigger process being laid out by the platform to take on the likes of YouTube and Snapchat.

Additional details regarding the company’s video plan has now emerged suggesting that the media hosting platform would be soon coming up with a dedicated section for original content creators and publishers. The new section would serve as the home for scripted shows, music videos, and more with an emphasis on vertical orientation.

This follows the like of the Discover feature in Snapchat, making it yet another take on the ephemeral app by the Facebook family. The feature is said to be making its debut on June 20th, and ahead that, Instagram is currently on a run to bring in social media stars and content publishers as launch partners.

The contents inside the Discover-rival will also have support for 4K resolution, though it barely appears to take on the likes of Netflix. Instead, Instagram’s video streams would be more inclined towards the kind of videos that you come across on YouTube.

Instagram will bring all these new videos under a new curated segment which will act as the hub for popular videos. Another feature that is expected to be present is the ability to watch lengthy videos in shorter sessions rather than watching the entire video.

There is no details out yet regarding the monetization of contents, though Instagram is said to eventually let creators and publishers earn money with their long videos. According to the report from TechCrunch, Instagram hasn’t yet finalized on whether to introduce pre-rolls or mid-break advertisements.

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