LG is Attempting to Bridge the Mid-Tier-Flagship Rift with Q7 Smartphones

May 22, 2018, By Sanjeev Ramachandran

LG will soon up the battle in the flagship segment with the launch of the much anticipated G7 ThinQ. But ahead of that, the South Korean manufacturer is eyeing to stir up the mid-range segment with the launch of new products under its Q branding.

Narrowing the gulf between mid-range and high-end devices, LG has announced the launch of three new models, namely the Q7, Q7α, and the Q7+. Apart from the announcement and a few interesting revelations, LG hasn’t dropped the info about what actually distinguishes the new models. But those few revelations are something to look forward to.

Like mentioned before, LG is attempting to take its mid-range devices closer to the flagship range with the new products, and that’s not in terms of mere hardware upgrades. Instead, LG is adding a couple of features which one could elsewhere find only on flagship devices. One such feature is the IP68-rated water resistance, which is impressive considering that even Apple smartphones are rated with IP-67 certification.

Another feature is concerned with the audio. With Q7+, LG will have the Fi-Fi Quad DAC audio experience brought down to the mid-range segment. Additionally, the device would also feature DRS:X capabilities for delivering virtual surround sound.

On the camera front, the Q7 devices will have portrait mode coupled along with the camera sensors, the details of which are yet to be out. What’s revealed is that front-facing unit will sport a 5MP camera with 100-degree wide angle lens. The Q7 devices will also feature the QLens that will pack with it AI image recognition to assist users with online shopping and image searches.

With the display, it’s the full view display with 5.5-inch screen size that will pack Full HD+ resolution in it. LG hasn’t revealed which processor it has packed under the hood, and the only thing we know is that octa-core CPU clocked at either 1.5GHz or 1.8Ghz.

Both the Q7 and Q7α will be pitched on the lower side with RAM/storage combo of 3GB/32GB, while the Q7+ smartphone will have a better combo of 4GB RAM and 64GB storage. The devices will be launched initially in Europe by June, and will be introduced at a later stage in other markets including Asia and America.

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