Snapchat Launches Content-Recognizing Filters and Borders Ahead of Major Upgrade

November 29, 2017, By Sanjeev Ramachandran

Snapchat is all set to roll out a major update to the photo hosting app by the arrival of next month. But it seems the company isn’t just holding back until then. A new feature has now been quietly rolled out to the app that comes with the ability to recognize the contents inside your pictures.

Once the contents gets recognized, Snapchat will let you retrofit the images with borders and filters that are related to the identified content. It comes in addition the object recognition that is already available for particular contents in public Stories. It had also released Context Cards last month to display information related to particular businesses and restaurants.

But don’t expect Snapchat to pull out related filters for any image you throw at it. At the moment, Snapchat’s content recognition ability is limited to a certain set of categories that include concerts, beaches, pets, sports, and food.

The filters are available along with the already available ones in the filter carousel. At the same time, Smart-filters have now been made available as stickers in the creative tool bar that can be accessed from the right side of the screen.

The update doesn’t come all of a sudden, as Mashable notes that Snapchat initially patented the idea of contextual filters way back in 2015. The company is foreseeing it as a means of additional revenue generation apart from AR ads.

The feature is being rolled out gradually to both iOS and Android platforms. It comes ahead of the major revamp the app will undergo that was announced by company CEO Evan Spiegel during the company’s earnings reports earlier this month.

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