Waze’s New Partnership Program Should Ease Your Ride During Events

August 16, 2016, By Sanjeev Ramachandran

Waze is one phenomenal apps that has helped users cut past traffic delays and traffic jams over its inception. But there are still a few downsides, and the company is now addressing one major issue in that list.

A new program has now been unveiled by Waze that aims at stadiums, marathons, concerts, and other event organizers, letting its partners add road closures to Waze map. Accordingly, the new program will enable users monitor traffic conditions in real-time, and be informed about closures and other event information.

Called the Waze Global Event Partner Program, the feature will be expanding upon Waze’s growing lineup of enterprise services. The program will work in tandem with the Connected Citizens Program from Waze, another newly launched program from the company, under which event partners will be given access to use the Waze Closure Tool, the one that enables addition of planned road closures to Waze’s real-time map.


Event partners and coordinators can work ahead of the event to add turn restrictions, lane reversals, location of parking space, and other event-related information, which could eventually not just help event attendees, but also for local commuters to skip the route and access other routes. The map can also be embedded through an iFrame in the corresponding websites.

In-app branded messages can also be shared between users abot road closures and events under this new program. There’s also a dedicated events page which will reveal the real-time closure information.

Waze has revealed that around 20 partners has joined onboard for the new initiative. Some of the leading names are Atlanta Falcons (Georgia Dome), Washington Redskins (FedEx Field), Detroit Lions (Ford Field), Washington Nationals (Nationals Park) and Atlanta Hawks (Philips Arena). The program will be free to all event organizers, regardless of the event size, but will be evaluated according to the pursuance of the organizers to drive its attendees to use Waze.

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