Sony Soaks Cybershot Cameras in 4K Technology; Alpha 7R Successor on its Way

June 20, 2015, By Sanjeev Ramachandran

Sony had some time ago admitted that their smartphone and TV production will gradually fade out; a measure put forward in favor of its Xbox and camera devices.

We are not sure when that will be materializing, but Sony is going well by their desire and is steadily fostering the camera segment.

As a part of this vamping up, a set of three new cameras have been introduced by Sony in New York this week.


While the RX10 II and RX100 IV fall under the Cybershot series for casual photographers, the Alpha 7R II is the one coming out for professional snappers.

Sony has also opted for a new, first of its kind sensor design for these devices.

The RX 10 II and RX 100 IV pack almost similar array of features, except for the variation in lenses, video capture durations and other parameters like their design.

The RX 100 IV is a compact camera that doesn’t quite resembles the dSLR-akin design embraced by RX 10 II. It also packs a Zeiss Vario-Sonnar T* f1.8-2.8 lens 24-70mm, while it’s the Zeiss Vario-Sonnar T* 24-200mm lens that’s used in RX10 II.

With the addition of new RX series, the Cybershot series will also be featuring the 4K video capture technology for the first time.

Videos of up to 960fps can be captured to develop super slow-mo videos, and can be used to produce 100MB bitrates for 4K videos, and 50MB bitrates for 2K videos.

Both the models feature an Exmor RS CMOS image sensor and a DRAM memory chip.

Apart from the Cybershot additions, Sony has also unveiled the new successor to the 7R mirrorless camera; the Alpha 7R II.

The interchangeable lens camera features a 42MP Exmor R CMOS and provides a maximum sensitivity of ISO 102400. 4K videos can be captured using the entire full-frame sensors, with 399 on-sensor phase detection points provided alongside.

Of the new additions, the RX10 II and RX100 IV will be the first to embrace the markets. The device will start rolling out by next month for a pricing of $1000 for RX100 IV and $1300 for RX10 II.

Pre-orders will commence by the 17th of this month. The bigger Alpha entry is priced for a price of $3,200 and will be made available only by the month of August.

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