Xbox One Aims to Carry Forward Holiday Sales Strategy with $50 Price Cut

January 17, 2015, By Sanjeev Ramachandran

Xbox One last year did an impeccable job, especially with its holiday season offers. We all witnessed the Microsoft console becoming the undisputed champion in the console sales, for a period that stretched from Black Friday to the New Year.

Microsoft is now jumping in with their own ‘thanksgiving’ offers in return.

In their Xbox Wire post, the console developer has announced that Xbox One consoles would be dropping its prices by $50, which would make the console go on a sale at a price of $350, the same pricing which has been offered during the festive season. The offer is made available through their preferred retailers across the US region. And, that’s obviously for the bundle that doesn’t include Kinect.


Microsoft has also revealed details on the upcoming hotshot titles for the console, and they include Halo 5: Guardians, Forza Motorsport 6 etc and many more, which would be releasing exclusively on Xbox One.

The company has also brought to the PC gamers a note of acknowledgement and is planning to rope in some of the Xbox features to the gaming PCs and Windows 10.

Xbox One started its holiday season offer with the same price-cut on its Kinect-less bundles, and also offered some exclusive titles with the purchase like FIFA 2015 and AC Unity. The company has also revealed that the average weekly sales of the consoles in the festive period have even surpassed the lifetime average sales of its predecessor console, Xbox 360.

Around 8 billion hours were spent globally on the Xbox network in year 2014 alone, which is a 50 percent rise as compared to that in the previous year.

Although the top seller for the latter half of the year, Xbox fairly loses sheen when compared with its global rivals on the full sales numbers front. PlayStation 4 has dominated the next-gen console sales and that’s all thanks to the early mammoth sales it carried out.

Now, with the offers being retained, Xbox would be hoping to inch closer to the sales figures of their rivals.

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