Nokia Fined for Spam Texting in Australia

January 25, 2012, By Sanjeev Ramachandran

Nokia had a bad lesson in texting in Australia. Australian authorities have fined this mobile phone manufacturer giant for sending text messages which many of the public reported as spam.

The move from the Australian Communication and Media Authority comes as part of their policy to take a firm stand against spamming the public for marketing purpose. The Australian regulator has slapped a fine of A$55,000 which is almost equivalent to $58,000 as fine to the Finnish phone making giant.

According to the figures released by the Australian Communications and Media Authority, there was a staggering 370 percent rise in spam messaging in 2010 – 2011. Nokia was one among the cases.

The problem with texting from Nokia was that they came as tips which help users to make more advantage from their phones. But it had given no chances for the users to unsubscribe the service.

These texts undoubtedly helped the company to promote themselves. As per Australian legislation on SMS or email marketing, messages which a company uses for promotional purpose, should give the users a chance to unsubscribe if they don’t want to receive them.

Otherwise the messages will be counted as spam. For this reason, the regulator has also asked Nokia to change the pattern of its SMS marketing in such a way to comply with the rules of the country.

The Finnish company, however, has come out with clarifications. According to them, they have now stopped the service in Australia.

It also informed that unsubscribing to such messages was easier in its current devices. They have also agreed to keep an eye on the law while taking up texting ways to promote the company.

© 2008-2012 - All rights reserved | Privacy Policy