Sony to Launch a New Form of Television

November 11, 2011, By Leo Xavier

Sony has been going through tough times for a while now. Earlier, the company announced losses to the tune of $1.2 billion with revenues down 9%. The company also slashed its TV sales forecast by 9 percent. But now, it appears like Sony has big plans for the future.

The company has given out hints regarding new plans for a transformational TV set.

CEO Howard Stringer, who was present at a breakfast hosted by the Wall Street Journal, has revealed that they are working on “a different kind of TV set”.


As you might know, there were rumors flying around earlier that suggested that Apple might be working on an HDTV of their own.

The hints on the matter came via key passages from Walter Isaacson’s biography of Steve Jobs.

Now, Sony has confirmed that they are working to launch a new TV set to compete against Apple. Stringer said, “I spent the last five years building a platform so I can compete against Steve Jobs. It’s finished, and it’s launching now”.

It is definitely tough to compete against Apple. But Stringer has declared that he is “up for the fight” and revealed that the company has devised a “four screen” strategy to offer content across mobile phones, tablets, laptops, and TVs.

The question is whether Sony is capable of coming out with an innovation that will be appealing to the consumers. The company has not invented anything on its own in this sector for a very long time.

And we don’t think spending 5 years to build a platform is enough to become a threat to Apple. Apple’s success involved the introduction of innovative products and services over many years. Sony definitely has a long way to go.

We will keep you updated on the matter. In the meantime, you can place your thoughts in the box below. Do you think that Sony is capable of becoming a big challenge to Apple?

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