Toyota Prius c Hybrid Concept Unveiled at NAIAS; Images & Video

January 11, 2011, By Leo Xavier

A while ago, we had reported about the Toyota 2012 Prius v that was unveiled at the North American International Auto Show that is underway  in Detroit. The company has also showcased the Prius c hybrid concept, which is designed to preview a production model that will be available in 1H 2012, at the event.

The new design is an expression of what the smallest member in the company’s Prius family might look like when it arrives in the first half of next year, which is also when the Prius Plug-in Hybrid is expected to arrive.

The Toyota Prius c is a small entry-hybrid that comes with an aerodynamic design and a minimalist interior with circular controls. It would employ Toyota’s existing Hybrid Synergy Drive system.

Not much is known about the vehicle at the moment, but the company claims that the production model will have the highest mileage of any conventional hybrid, and will be the “most value-oriented hybrid in the US”.

The new designs have been unveiled by the company at a time when it no longer owns the hybrid business and needs to come up with a new strategy to fight off all the newcomers on the market.

Check out the video to take a peek at the new design, and stay tuned to this space for more news from the Detroit Auto Show.

(Alex Ion is at NAIAS on an invitation by Ford and is floating through the Detroit venue among the sexy models (not the babes, silly). He is so impressed that he hasn’t found time to write about them. We are sure he will soon sit down and write about what he saw there. Look forward to some amazing images and videos too. Stay tuned!)

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