Orange in the UK to boost voice quality to HD levels

December 31, 2009, By Sanjeev Ramachandran


As 2010 dawns, Orange of the UK is ringing in more clarity to its voice. The carrier has done all that need to be done to boost the quality of calls to the HD level.

The HD Voice branding is being brought about by the carrier by putting into play the Wideband Adaptive Multi-Rate (WB-AMR) as a voice codec. In the next one year through 2010, Orange will launch the new HD Voice feature and the significant aspects about the new arrival would be that customers may not be asked to pay for additional quality. They would however need to go in for new handsets, from among a range of phones that Orange would be introducing on its network during the year.

Orange is said to be looking at tapping the emotional element in mobile calls. With the realization that chat over the phone has turned out to be next only to touch and so very emotional, it has become a necessity that clarity and great sound quality need be brought in. Orange will be doing just that.

The carrier might need to invest a bit more on deploying WB-AMR on the network, but it seems like an investment to that effect could be worth all the money pumped in. The WB-AMR deployment might call for base station upgrades also which may not be too expensive though.

It now remains to be seen as to when Orange will complete the HD Voice branding. Once Orange is on stream with this feature, it is expected that most European carriers might toe the same line and bring in the better voice quality element in mobile calls.

(Via The Register)

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