Tata Indicom Introduces Revolutionary Pay Per Call Concept

September 2, 2009, By Alex Ion

Tata Teleservices Ltd., one of India’s largest and fastest growing telecom service providers today announced the launch of a very innovative product called “Pay Per Call” for their prepaid customers on the Tata Indicom CDMA service.


We are all familiar with the usual telecom tariff system in which we pay a fixed fee for every minute of talktime we use. Tata has done away with this per-minute pulse system and instead, it has introduced the so-called “Pay-per-call” system, in which you pay a fixed amount for any call regardless of its duration.

Although Bhatia, COO Delhi & NCR, Head North Region, Tata Teleservices, has been quoted saying that the customers will be charged a flat rate regardless of the duration of the call, word is that Tata Indicom will impose a 1hr per call restriction for the initial period of 15 days and later on will reduce the duration of the calls to 10 minutes per call.

Charges will be Re. 1 per call for local calls, and Rs. 3 per call for STD calls across the country to any mobile operator. SMS will be charged at 50 paise for both local and national SMS.  There will also be a daily rental to be charged at Re. 1 per day. The service is available on all new Tata Indicom connections for Rs 99 with a validity of 10 years, and on one-time recharge of Rs 96 for existing customers.

Is this a concept that will revolutionize the mobile industry? Or will it turn out to be just another publicity stunt or a last ditch effort by Tata to gain market share in the CDMA segment?

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