Marketing

HTC Goes Hollywood; Ropes in Robert Downey Jr for Global Marketing of Smartphone

June 22, 2013, By Sanjeev Ramachandran

What’s an actor doing at a phone maker’s publicity office? Well, celebrity endorsements are not new and the question doesn’t demand an elaborate answer, for sure. The phone maker’s new deal with  actor Robert Downey Jr  will extend to a full two years, and is aimed at taking global marketing of its devices forward. The […]

Samsung Launches First Retail Store in North America

July 16, 2012, By Sanjeev Ramachandran

Samsung has the habit of making Apple angry whenever it launches a new product. The Cupertino company never stops complaining that the South Korean mobile maker allegedly copies the designs of its devices. The latest move could see Apple coming out in full force again the Samsung. The reason is that the Korean company has […]

Samsung Galaxy S3 Media Event on May 3; It Is Teaser Time Now

April 24, 2012, By Sanjeev Ramachandran

May 3rd will be a big day for sheep herd. That is what the latest teaser ad from Samsung points to. The company has stared unleashing complex and interesting teasers about its upcoming Galaxy next gen device and now, we have the job of interpreting these cryptic teasers to dig out something about the device. […]

Nokia Fined for Spam Texting in Australia

January 25, 2012, By Sanjeev Ramachandran

Nokia had a bad lesson in texting in Australia. Australian authorities have fined this mobile phone manufacturer giant for sending text messages which many of the public reported as spam. The move from the Australian Communication and Media Authority comes as part of their policy to take a firm stand against spamming the public for […]

ISP Revenge

December 9, 2011, By George Lang

Are you sick of them taking too much of your money? Take some of theirs for a change! Consider changing your Internet service provider (ISP) every couple years. As a former Comcast Cable installer, I can tell you what could happen to you during your two year agreement. One nameless customer, very near and dear to my heart, was […]

HP TouchPad webOS Pivot Aims at Apps Boost

June 24, 2011, By Sanjeev Ramachandran

The fight for app supremacy is on. In a bid to increase the availability of apps and to make webOS more interesting, HP has decided to launch their very own webOS Pivot magazine for the TouchPad. In order to supplement the HP webOS App Catalog, the Pivot magazine will be concentrating wholly on apps, and will […]

HTC Links Up With Google Goggles for Sensation 4G Ad Campaign

June 21, 2011, By Sanjeev Ramachandran

Remember Google’s much spoken about announcement in November 2010? The year saw the birth of Goggles that allow users to scan an image and then jump to a related website. Since then, a few marketers have used the app in their advertising and marketing communications. Last year, we saw Google initiating a program with Buick, […]

Sony Ericsson Xperia Play Commercial Gets a Sequel; Its Creepier Than the First One!

March 15, 2011, By Sanjeev Ramachandran

Remember the oh-so-creepy commercial that Sony Ericsson had pushed to our midst so as to find buyers for their Xperia Play?  We know you found that ad extremely disturbing. But then Sony believes there are many among you who loved the ad. The company is now treading the same creepy path, and has outed a […]

Samsung Galaxy Tab New Ad Hopes to Offset Apple iPad 2 Hype

March 11, 2011, By Sanjeev Ramachandran

The Apple iPad 2 hype might be at its zenith, but Samsung isn’t willing to budge. Even as iFans are queuing up to get hold of the Apple device as it gets set to roll out of retail outlets and the Apple stores, Samsung has decided to go on a campaigning spree for their original […]

Apple iPad 2 at Walmart; You Can’t Buy it as Yet!

March 11, 2011, By Sanjeev Ramachandran

This may not be groundbreaking stuff, but this is something that will be of interest to you for sure. The Apple iPad 2 will be yours in a few hours from now, but retailer Walmart seems to have jumped the gun. A twitpic posted by Central New York state resident Anthony Carretero has revealed that […]

Apple iPad New Commercial Goes on Air (Video)

January 26, 2011, By Sanjeev Ramachandran

The new iPad commercial is out. In case you haven’t been lucky enough to watch it as yet, let’s tell you, the company has brought in all that the slet offers into a capsule of viewing pleasure.  True to its tag that reads ‘iPad is Iconic’, the commercial brings to the customers who haven’t yet […]

BestBuy to Discourage Customers from Buying Verizon iPhone 4; Leaked Document Says So

January 20, 2011, By Sanjeev Ramachandran

This might look like somebody has gone bonkers! A retailer trying to dissuade potential customers from buying a particular phone could seem crazy, right. But then, that is exactly what BestBuy is doing. The retailer has directed employees to discourage customers from buying a Verizon iPhone 4! An internal document with the instructions has been […]

Motorola Xoom Tablet Now Available for Pre-Order at Handtec

January 10, 2011, By Sanjeev Ramachandran

Motorola’s Xoom tablet, as you know, has succeeded big time in charming the CES 2011. Close on the heels of the announcement of the device, the Motorola tablet has now been made available on pre-order at Handtec. Handtec has listed the Motorola Xoom for £659.99 (or £549.99 minus VAT).  The pricing factor speaks a lot, […]

Apple iPad Panel Orders for 2011 Reach 65 Million Units

December 29, 2010, By Leo Xavier

If any of you think Apple has less ambitious dreams about its iPad in the coming year, the emerging info tells another story. It appears that Apple is all set to make a market reap in the coming year also, with more than 50 million iPad panels to be ordered from its component suppliers. Among […]

Best Buy Lists Out Stores Selling Nexus S; See Who’s Close to You?

December 15, 2010, By Sanjeev Ramachandran

Remember, we told you yesterday that Best Buy will start selling Nexus S on Thursday. The date is just a few hours away and Best Buy has publicized a list of its physical stores that will sell the device. We like the initiative, for it helps us know who is closer to us so that […]

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