Google is gearing up to be the latest tech behemoth to embrace curved displays for its flagship smartphones. Pixel 2, which is expected to get launched later this year, is now being reported to be featuring flexible OLED screens.
According to report from Korea’s Yonhap News, the Mountain View Company is investing up to $875 million to lineup flexible OLEDs for its Pixel phones for 2017. Quite surprisingly, Google is roping in LG for the task, the very company which has stayed off the curved screen battle in the smartphone world.
Samsung, one of the early adopters of the technology, has completely embraced curved displays with its Infinity Displays that replaced the normal flat screens from its flagship Galaxy S series. Apple is also expected to join the bandwagon with curved displays for its upcoming batch of ‘revolutionary iPhone’. LG, despite being a leading name in display, have retained flat screens for its G6 flagship that was launched during MWC this year.
The move would also help Google tackle the supply problems for its Pixel 2. That’s huge, considering that the original Pixel is hard to find in the market, thanks to the supply conundrum. With the heavy investment, Google is also eyeing to dedicate a production line for its smartphone. The flexible OLED reserve could also eventually make way to side devices including the Pixel smartwatches.
It’s still not clear whether Google will eventually utilize the flexibility of the OLEDs to make the Pixel screen go curved. Considering the rave reviews garnered by Samsung Galaxy S8’s Infinity Display, Google could well steal the feature to bring up some real fight among the top flagship segment. Google hasn’t yet commented on the reports.