CoWatch, the Alexa Powered Smartwatch, Finally Hits Market after Delay

September 23, 2016, By Sanjeev Ramachandran

It was during early 2016 that we got the initial preview of how Amazon’s Alexa personal assistant services would shine if bunched inside a smartwatch. CoWatch, the brainchild of iMCO, was introduced with much hype after being that device that brought the Android ecosystem and the Alexa personal assistant service under one hood.

Despite having a successful Indiegogo campaign, the device failed to keep its promise of hitting the market by June. But after all those bottlenecks, the company is now outing its CoWatch into the markets. Like you can expect, the device is now made available on Amazon, Alexa’s home company, at a price of $279.

Going into the specification of the device, the 42mm CoWatch features a 1.39-inch 400×400 super AMOLED display with an overall thickness of 12mm. The exteriors are designed with a blend of zirconium and stainless steel, and offers water resistant along with a battery life of 32 hours as per the company.


Inside the smartwatch is a dual-core processor clocked at 1.2GHz that is paired with a RAM of 1GB and storage of 8GB.  The device also sports a heart sensor for vamping up the functionality of the smartwatch. The device is also likely to add IFFFT compatibility with the next over-the-air update.

CoWatch is available currently on Amazon in two colors; silver and black, with the latter costing $20 extra for unexplained reasons.

A gap of three months is still a delay if considering the US market alone, where there have been more than handful of products backed by the personal assistant services of Alexa. But on a global count, the delay can be omitted with the fact that Amazon’s Alexa-powered Echo and Echo Dot speakers are just making its way into the UK markets.

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