Facebook to Show the Way Out for Clickbait Headlines

August 8, 2016, By Sanjeev Ramachandran

Facebook want its platform to offer the most authentic communication. As a part of this, the company is spearing up a new tool that could unplug deceptive headlines from the social media.

Facebook has now announced that it has developed a new algorithm to throttle clickbait that comes with misleading headlines to force people click the link, and also leaving out crucial information, say a heading like “The Dog Barked at The Deliveryman and His Reaction Was Priceless.”

The newly developed algorithm will find out if links contain such misleading headlines by relating it with the common phrases found in clickbait, working basically like spam filters. It will also identify the web domains and pages through which these links are posted. Pages and domains that frequently share clickbait headlines will be also be subsequently pushed down the News Feed.


Overall, pages and webpages relying on clickbait should expect to have their distribution cut down in the social media. The algorithm is also adaptable, and will be keeping tabs on detected pages throughout.  Facebook says that pages and domains will be brought back to attention once it finds that they no longer post clickbait links.

This is the second measure introduced by Facebook that to kick out clickbait headlines from the social media platform. Two years ago, they have introduced an update that helped in reducing clickbait headlines along with an effort to make links shared on Facebook follow new guidelines. But this one appears to be the most powerful tool Facebook has introduced to tackle down clickbait. Facebook will be rolling out the new tool to the News Feed in coming weeks.

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