Instagram Brings ‘Stories’ to take on Snapchat’s Ephemerality

August 4, 2016, By Sanjeev Ramachandran

Everything Facebook does these days seem to have been aimed at taking down Snapchat’s towering popularity.

The company, back in 2013, made a failed effort to acquire Snapchat. Ever since, Snapchat have been riding high in terms of user base expansion, and Facebook has been constantly giving checks by hurling rival services constantly. The latest output under this now comes through Facebook’s Instagram, which is more of a direct rival for the photo sharing services of Snapchat.

Besides, Instagram’s move this time also appear to be more targeted, as it aims at carrying the ephemeral photo sharing trait of Snapchat. Called Stories, the new service has been introduced to let users post a string of photos and videos that will disappear after 24 hours, which is similar to what Snapchat offers.


The working of Stories is also similar to that of how Snapchat puts up posts. Stories posted from people will be seen by the rest at the top of their feed when entering the Instagram app. Besides, whenever an account comes up with a new story, a colorful ring will be highlighted round the border of the profile photo as an indication. Users can directly watch the ephemeral content by tapping the profile picture.

Contents posted under Stories will also carry the privacy settings of the account, meaning that the posts will be visible only to followers of an account if it is set to private. Stories can also be hid from specific accounts even they are under the follower list of an account. Instagram has also provided stats-tracking for Stories posted, and this can be viewed by swiping up when watching self-posted stories.

The feature will be made available through a gradual roll-out over the next week according to the Instagram Blog, and will be available on iOS and Android devices.

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