Pinterest’s Advanced AI Tools Refines Your Shopping Experience in Smartphones

June 30, 2016, By Sanjeev Ramachandran

Pinterest has announced a new set of shopping tools that will be hitting its smartphone app gradually from today. The batch includes more than a couple of goodies to vamp up the shopping experience of users through their smartphone including a new Camera Search tool.

With this new tool, Pinterest wants its users to hunt for the products they see in the real-world instantly in the online shopping world. Users will be given the option to capture images of real-world products through the smartphone camera, which will be then passed on through the company’s AI tool to provide matching results, and if possible exactly the same product which they have snapped.

Along with this comes the new Visual Search option through which users can make the app recognize purchasable-products from a pinned photo within the app. The visual search icon will be made available in the upper right corner, and once you click it, the photo will be displayed with a bunch of dots, each placed above the products which Pinterest thinks you would like to buy.


Users can crop on the image to learn more about the item, or can use the search icon on the top to scroll through the entire product list from a pinned image. The option comes in addition to the previous tool available in Pinterest that let users use images as search queries. The updates have started rolling out and will reach all users within a few weeks’ time.

Pinterest also announced that the web version will now be included with buyable pins, a feature that was limited to iOS previously. Users can also get a new shopping bag that will be present for them irrespective of the platform through which they enter.

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