Google’s Own Smartphone Set for Debut this Year

June 28, 2016, By Sanjeev Ramachandran

Google has always been up there trying to catch-up with Apple for quite a time. But now it appears that they will be finally hitting the high gears for it.

According to new reports, the Mountain View company will roll out its own batch of smartphones this year, finally pitting them directly against Apple with regard to the iPhone series.

It’s not for the first time that we are hearing about Google’s desire to come out with a self-made smartphone. Google has revealed its intent for a company-made smartphone previously, but never have they come up with a timeframe. Now it seems like the work has been progressing expeditiously.


With the report saying that the new smartphone has got its launch expected this year, it’s also been made clear that this smartphone will be different from Google’s Project Ara modular smartphone.

The revelation earlier was that Project Ara would come out by next year, so that makes the new regular smartphone device the first to be rolled out from the company perimeters.

Google’s brand has been labelled through their Nexus devices, which has been running since 2010. However, those were never manufactured by Google, and it was the partner’s hands that brought life to these phones with their hardware aid. Google has already got a prolific list of partners that include big names like Motorola, LG, Huawei, HTC etc.

But with Google now shifting focus to self-production, it will open-up to rival directly against Apple, who offers hardware and software directly from them. But Google will certainly lack the exclusivity though.

One thing Google can ensure is of the timely roll-out of updates. Google was said to be introducing a rating-scheme for smartphone vendors that will rank them according to the timely-updates they provide with the Android OS. We can certainly expect the new smartphone to top the list once it’s enforced.

It’s also not sure whether the new device will be falling under the Nexus range. There haven’t been any solid confirmations of who the next Nexus manufacturer will be. Huawei is said to be a top-contender, but it still awaits the official confirmation. We will have to wait to see if Google will finally have an iPhone of its own.

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