Google Effort to Accelerate Mobile Pages to Go Live Early Next Year

November 28, 2015, By Sanjeev Ramachandran

Google’s latest measure to provide faster mobile surfing won’t deal with any sort of stumbling block. Apparently, they have realized that rival services like Facebook Instant Articles and Apple News are bubbling up.

In an announcement made this week, Google made it clear that their Accelerated Mobile Pages tool will be rolled out to push for a faster mobile surfing by the early months of 2016.

The feature was first announced during the early weeks of October to improve mobile surfing experience by bringing a new algorithm to load web pages in smartphones.

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The move will involve the reshuffling of the current mobile page loading measures by launching an entirely new platform, which will help content rich websites to load fast, without losing out on the ad revenues.

Currently, there are many top websites associated with AMP, which includes The New York Times, Washington Post, International Business Times, AOL, CBS Interactive and other acclaimed international firms.

Google has also said that they have received support from Local Media Consortium, which covers a partnership of over 70 media companies that collectively represent more than 1500 newsprints and television broadcasts.

Besides, they have also got ad-services like Outbrain, AOL, Open X, DoubleClick and AdSense onboard to boost the advertising experience along with faster page browsing.

The feature is expected to be beneficial simultaneously for developers, as well as surfers. With the feature going live, mobile browsers will have the ads of AMP partners loaded on top across Google search result window.

Google also said that they are expecting further ad partners for this open-source initiative, despite having ‘incredible momentum’ for their eco-system in its starting stage. More details of the services are expected to be given out during the coming weeks.

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