Microsoft and Volvo Showcase the Future of Car Purchase Platform Using HoloLens

November 23, 2015, By Sanjeev Ramachandran

The online world has evolved so quickly that now we can get almost anything from the e-commerce arena. But when it comes to choosing an automotive, we still take up the task of visiting physical stores to have a deeper, real view and access of the vehicle we are looking for.

But that might change. That indeed is what Microsoft and Volvo are showing with the help of their holographic augmented reality device, HoloLens.


A new partnership is now blooming between the tech behemoth and the Swedish automotive giant that could guide the future car purchase process into a new level.

With the help of Microsoft’s HoloLens device, the duo has given birth to an augmented showroom experience by which consumers can have the holographic rendering of car details.

Consumers would be able to make use of the gesture control to go deep with the vehicle models, including access to interior views, and drive trains. A video shows how Volvo and Microsoft have transformed a small space into a virtual showroom experience.

The partnership is a major one for Microsoft for their HoloLens device, after the tie up with others like NASA’s Jet Propulsion Laboratory. Volvo has also shared few glimpses of their upcoming S90 model via the platform.

With the way things are working, we assume that Microsoft’s HoloLens technology would play a big role for the unveiling of S90 next year in Detroit.

The partnership between Microsoft and Volvo is also not solely focused on VR. They have also got the deal done for working forward with autonomous driving technology.

With augmented reality supply coming right from Microsoft, it is possible that Volvo can speed up things to catch up the rest moving in the same direction like Tesla and Google.

As for the HoloLens virtual showroom, Volvo says that they might be able to launch the experience starting next year for its few customers.

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