Vapor Kick Starts Next Phase of Commercially Digitizing Scent, with oCase

October 15, 2015, By Sanjeev Ramachandran

We had earlier told you about the first ever scent-based messaging platform from Vapor Communications. Launching itself into the next phase of commercially digitize scent for consumers, Vapor has brought to the fore its new oCase, a new technology that enables consumers to receive scent signals from a specially designed protective case for a tablet device or smart phone.

Formed on the basis of Vapor’s partnership with CATCH (Center for Assessment Technology and Continuous Health), co-founded and led by Dennis Ausiello, Jackson Distinguished Professor of Clinical Medicine, Harvard Medical School Physician in Chief, Emeritus, Department of Medicine, Mass General, oCase is envisioned as bringing scent delivery precisely to the nose, in the way that headsets bring sound precisely to the ears.

image003Going by what Vapor Communications co-founder, David Edwards believes, the innovation will be critical to the emergence of scent messaging, the experience of oBooks, and finally the relevance of olfactory communication to human health.

The company has said that Ausiello plans to use the oCase, and the entire oPlatform, to interrogate the relationship between scent experience, phenotype, and disease, to pave the way toward a better understanding of continuous health.

By using an accurate, mobile, digital scent delivery platform such as the oPlatform with the new oCase, the company is expected to be able to study relationships between health state and scent sensitivity, and “possibly develop a whole new generation of therapies involving scent to influence a range of metabolic and cognitive diseases.”

Apart from its partnership with CATCH, Vapor is also exploring other uses for the oCase. The oCase has been used to present the world’s first oMenu, the latest form of Vapor Communication’s oBook technology, first shared in the spring and summer of 2015 at the Museum of the Moving Image.

The oCase, invented by David Edwards, designed by Millimetre in Paris, and infused with over 30 unique scents created by master perfumer Christophe Laudamiel, features a special Pine Nut scent created by Vapor Communication partner International Flavors & Fragrances, IFF.

If you are wondering what the oCase intends to do, it would make scent signaling precise, repeatable, and long lasting.

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