Android One Set to Return, a Sub-INR 3000 Smartphone Planned this Time

August 14, 2015, By Sanjeev Ramachandran

Whether or not the Android One initiative served the desired intent of luring budget smartphone buyers has still not been given an official reveal. Still, Google is driving forward with their budget-smartphone venture.

Android One, the OS benchmark which was launched to hike the low-budget smartphone usage in India, is now entering its next phase, says reports.

After pulling it out of the budget-range with their recent Lava tie-up, Google is now bringing the prices back to below INR 10,000.


The announcement is expected to surface in the coming weeks, with reports emerging that the new device will be a sub-INR 3,000 ($50) device.

The new Android One device would not only feature the Android OS with timely direct updates, but is also billed to be rich with a bundle of exclusive apps.

The initial batch of Android One devices saw Google pairing up with Micromax, Spice and Karbonn. However recently, Google rewrote its ties with the launch of Lava Pixel V1, the first of its partnership with the Indian manufacturer. It was also the first device to lift the pricing of Android one over INR 10,000.

The latest move from Google to go down with the pricing also reflects their failure to impact with the previous devices.

With a bundle of entry level-mid range phones being piled in the market, the move to Google to shift down the gears might seems more thoughtful than it was with their previous two Android One entries.

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