Google Lines Up Next Batch of Android One Devices, Tipped as the ‘Affordable Nexus’

July 14, 2015, By Sanjeev Ramachandran

Forgot the Android One wave that was buzzed last year? Well, it’s returning. And this time Google is ensuring that it doesn’t get left beyond in the race with hefty competitors.

Reports have emerged that a new Android One device is in the offing. The tech giants will be tying up with Lava in India this time to bring version 2.0 of the Android smartphone standard.

The next-gen Android One devices will also be shifting its foot from the entry-level segment to a mid-range segment.

Google-Nexus

Android One was initially launched to lure the first-smartphone buyers, being priced less than $100. But it’s now shifting the game to a segment which has pre-hand experiences using the smartphones.

Lava’s upcoming Android device is billed to be priced at INR 12,000, which gets translated to roughly $189.

The device will be pitched as the ‘Affordable Nexus’, with some heavy lifts in the core spec- lineup from its predecessors. The screen-size will be of 5-inches now, and the device will also pack a RAM of 2GB.

Other details haven’t yet been leaked, but we can expect that to be matching with the mid-range line-up. A 64-bit MediaTek SoC is also on the cards.

Google launched the Android One initiative in collaboration with local vendors like Micromax, Karbonn and Spice mobiles during September 2014 in India. It was later expanded to other neighboring markets like Bangladesh, Indonesia and Philippines.

A recent report has suggested the initiative to be a downfall due to the scarcity in upgrades, and lack of support from the devices later on.

Google-Nexus2

This might just be the reason why they are returning with a new partner this time, and that too by thrusting the smartphone capabilities of its newbie device.

The device will be launching on July 14 as per reports. Top officials from Google, as well as Lava are expected to be present during the event.

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