Mobile-friendly Norms for Google Search Now On

April 23, 2015, By Sanjeev Ramachandran

Google’s plan on espousing mobile-friendly sites is now live. ‘Mobilegeddon’, as it is being timidly known as among users, will have a new algorithm that would come to existence to shuffle your search results.

Google’s new shake-up will now have the mobile-friendly sites pushed to the top on the search results display.

Google is going through the new measures so as to make the search hits convenient for mobile users, apart from making it timely and lively.


Users searching on smartphones may now have their usual sites dropped down to the bottom, making way for the ones that would fit more under the mobile-friendly category.

This will also be bringing a new change in the search result layout, the most notable one being the absence of URLs from the results display.

Around 40% of the websites are now believed to suffer under the new algorithm, which will also take a blow with regard to their businesses when pushed down the ranks on searches.

Mostly, they would be the websites that haven’t yet updated themselves to cope up with the new algorithm.

Google publicly announced their new mobile-friendly approach back in February 26, when they announced their Mobilegeddon algorithm to come to existence by April 21. However, efforts for the same were commenced way back.

Google categorizing mobile-friendly sites started during the last weeks of November in previous year.

It demanded the websites to skip the requirement of mobile-unfriendly software like Flash player, and adopt mobile-friendly approaches like character sizing, and text spacing, to have itself labeled as mobile-friendly by Google.

With Google having more than 65% of the search share in the US alone, it is believed that the new changes will drastically have an impact search results.

Analysts have discarded any decline in the web traffic, and say that it may take some days to find out the real impact of the new algorithm.

The previous time Google had introduced a major algorithm was with the one code-named Panda, which made an overall impact with the search results by around 11%.

Panda, which was triggered in 2011, was aimed to boost high-quality sites in the search results by lowering the ranks of low-quality ones.

In case if you’re worried about your favorite websites being ditched from the top results, do check them out the URLs on this link to know how mobile friendly they are.

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