Micromax Weighs Yu Project Caesar against Xiaomi’s Redmi; Expectations High

March 27, 2015, By Sanjeev Ramachandran

Well, the battle looks as intense as it could get among the flagship brands in international market. But, in the Indian market, it seems like the local vendors don’t believe any of those hold a major threat to their upcoming products.

Shortly after Micromax captured headline space with their Indian dominance, they are now up to pull  out the next best from their unit, the flagship device codenamed Yu Project Caesar.


And it’s not Samsung or HTC they are eyeing to counter, but Xiaomi who has stunned the market with their cheap, yet high-end devices.

In a new teaser of their upcoming device, Micromax has decided to have a take on the Chinese manufacturer to show how better-puffed their device would be when hitting the markets.

Micromax has also attempted a slight comparison in the spec-sheets of the two phones, and it sure does raise the expectations for this upcoming device.

The 64-bit processing technology is not something strange to Micromax, they have explained their mastery in it with the Yu Yureka smartphone. And the new smartphone in the Yu series will be sticking with the same.

That certainly doesn’t boost the specs when compared with Xiaomi’s Redmi 2, but what draws the margin here is the memory and in-built storage space.


Micromax has just doubled those specs with their Yu project Caesar. Xiaomi Redmi 2 arrives with a memory of 1GB and 8GB storage space.

And what we’ve got in Micromax smartphone is a RAM of 2GB and a storage space of 16GB, which certainly was what pointed out by Micromax in their teaser.

We are yet to see any light upon the remaining specs inside Yu Project Caesar, which includes the details of its camera, battery, display etc.

But they sure will be raising the bar set by Yu Yureka. And we might be shared with the info sheet soon, as Micromax is planning to launch their new device by the mid of April.

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