Tag Heuer, Intel and Google Team Up for Luxury Smartwatch

March 20, 2015, By Sanjeev Ramachandran

A prolific Swiss brand watch manufacturer whose history reaches out to the 1800s, a computing giant whose name lives on as the final word in processing hardware, and a software mammoth which boasts almost the entire world’s dependence.

When the three majors join hands, the end product is sure to be a show piece. The recent announcement from the trio has just ratified this belief.


Tag Heuer, which has been linked with a high-end smartwatch ever since the term was coined, has now announced their collaboration with tech giants Intel and Google, which in the words of their lead man, Jean-Claude Biver,  means ‘the meeting of Silicon Valley with Switzerland’.

Jointly announcing the tie-up along with him at the Baselworld trade show in Switzerland were Michael Bell of Intel and David Singleton of Google.

‘A luxurious device that would seamlessly integrate into the routine life of the wearer’ wouldn’t have been much hard for the tech behemoths to make.

An Android powered high-end smartwatch is what would come out from this combined work, of course for which the inner chips would be powered by Intel.

Apart from that, we are still far away from picking the tidbits of the device under construction.

But sure we could expect the upcoming Swiss smartwatch to be sumptuous in all aspects. Google’s involvement implies the uplift of wearable platform as yet another one on which they would retain their intense rivalry with Apple. And neither has Tag Heuer’s distaste for Apple watches been concealed.

The mash-up of all these would just pump the upcoming device to go head-on with the Apple Watch, although being at a fair distance with their debut date.

While Apple will have their smartwatch devices clung to wrists within a month’s time, Tag-Heuer’s luxury smartwatch will be hitting the markets only during the second half of this year, possibly during the last months.

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