Blackberry Classic Leans More Towards Loyal Customers with QWERTY Keypad

December 20, 2014, By Sanjeev Ramachandran

Long before Apple and Android smartphones made their name, it was Blackberry which was flaunted as the essential business-oriented device. Almost fifteen years after the launch of its prime mobile, Blackberry is now a long-forgotten name for many.

After controlling nearly half of the market shares five years ago, Blackberry is now struggling to hold its own against full touch screen mobile units running iOS and Android.

But there still exist some loyal customers who have turned their back on the smartphone revolution and Blackberry doesn’t intend to let go of this section; the result being the Blackberry Classic which was launched on Wednesday.

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The newly launched smartphone is certainly taking the company back to its roots with the QWERTY physical keypad. But that doesn’t stop them from inviting new customers into the Blackberry circle, especially the young ones.

The selling point of Blackberry Classic is the security and battery offerings, alongside the customary business-oriented services it offers.

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For the new ones, the tech specs don’t look feeble either. Dual core 1.5 GHz Krait processor, 2 GB RAM, 16 GB storage, 8MP primary cam with a 2MP secondary cam and 2515 mAh battery are some of the specs being put up in the phone.

However it’s hard for analysts to believe that the new Blackberry Classic would induce one to give up the larger screen for a 3.5 inch screen.

They believe that despite the efforts to keep existing segment of people in its fold, Blackberry could fail to lure new customers with its ‘retro’ designed device.

Blackberry Classic has started its pre-orders and is up for sale across the US and Canada region for a price of $449 and 499 Canadian dollars respectively and is available on Blacberry and Amazon stores.

You could check out more on the device and have pre-orders here .

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