Xiaomi was Star Performer on Facebook in India in 2014, Flash Sale Proves Hit on Social Terrain

December 12, 2014, By Sanjeev Ramachandran

Marketing strategies laid out by Xiaomi looked bizarre when they first showed up. But the approach catapulted the Chinese manufacturer to the third position among smartphone vendors globally.

The Chinese manufacturers have bagged yet another achievement this year – that of one of the most talked about topics on Facebook in 2014.

The social networking site has released a list of top discussed topics of the nation in 2014 and Xiaomi bags the sixth spot, thanks to its flash sale strategy.

Xiaomi is the only entry from tech world to make it to the top ten, with 2014 general elections, IPL, FIFA World Cup, Mars Orbiter Mission and Kashmir floods discussed more than Xiaomi in Facebook.

Xiaomi FB Star

Xiaomi skipped the use of TV ads for its products, which in turn has helped bring down the prices for even high-end products.

Their strategy revolved around spreading the word through social media and contemporary techniques and the new list given out by Facebook explains the why the company has become an instant hit.

Xiaomi started sales in July with its flagship phone Mi3, which in its second sale smashed the record for smartphones in India.

The same continued for the successive sales and Mi3 was sold out in a matter of seconds. There were wide-spread discussions on the social media, which created the hype without any advertisement on TVs and newspapers.

xiaomi_mi_3

Later, the company launched two other smartphones – Redmi 1S and Redmi Note – which followed a similar sales strategy on Flipkart.

The device was also well received on the Tuesday sales platform, with the company’s focus on a single product at a time playing the crucial part in boosting demand.

Xiaomi is now set to bring two new products to Indian market. An LTE variant of Redmi Note will be their prime product in 2015, which would be followed by Mi4 as per early words from the Chinese company.

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