Microsoft Chucks Nokia Branding from Lumia Smartphones; Lumia 535 is All Microsoft

November 14, 2014, By Sanjeev Ramachandran

Microsoft has officially bid adieu to Nokia branding with the launch of the first ever Lumia phone without Nokia label. The new Lumia 535 will bear the Microsoft brand.

The new smartphone, however, doesn’t shed the spec lineage of its predecessor. Lumia 535 sticks to the Lumia s530 series and doesn’t boast much of a hardware makeover.

Running on Windows 8.1 OS, Lumia 535 packs in Qualcomm Snapdragon 200 quad-core processor clocked at 1.2 Ghz.


The dual-SIM phone offers 1 GB RAM, which packs in 8 GB memory for storage purpose (expandable up to 128 GB). The camera is powered by a 5MP sensor at its rear and front and the battery juice is served by a 1950 mAH battery.

The 5-inch display is lit up with a resolution of 540×960 pixels, accounting to near 200ppi pixel density. It also features Corning Gorilla Glass III protection on its display.

The exterior has been mostly left untouched and resembles the Lumia line that is known for its neat and sturdy appearance. It has a plastic back which is characteristic of Lumia phones.

Lumia 535 will be available in colors of cyan, bright green, bright orange, white, dark grey and black and prices are revealed to be at EUR 110. It will also be available in single-SIM variant.

© 2008-2012 - All rights reserved | Privacy Policy