Large-Display Sporting Smartphones Seen as Devouring Small Slate Market

July 10, 2014, By Sanjeev Ramachandran

Big is definitely in. The tablet market is more inclined towards the larger smartphones. Or, so says research conducted on this terrain.

It has been found that smaller slates are losing their battle with the smart phones that offer larger screen sizes.

Market researcher NPD DisplaySearch in their study has come to a conclusion that global shipments of tablets have been falling year on year. The first quarter of the current year has in fact thrown up such a situation, with larger display sporting phones, which in tech parlance is known as phablets, seeing a rise in sales.


According to the research team, there has been an intense competition out there, and the rivalry between 5.5 inch and larger smartphones against 7 – 7.9 inch tablet PCs has come to a stage where there is a reduction in demand for tablet PCs through 2018.

They have added that the “unit share” for slates between 7 and 7.9 inches peaked at 58 percent in 2013. However, they have found that this number would reduce in 2014 and in the later period.

With companies such as Apple and Samsung already having lined up a slew of phablets, it looks like the tablet PCs would be made to run vigorously for a share of the money in the marketplace.


As we all know, the Apple’s iPad Mini stands tall in the 7.9-inch size scenario, while Google’s Nexus 7 and Amazon’s Kindle Fire HDX 7 make up for the 7 inchers.

When Apple comes out with a 5.5-inch phablet, the scene will get complex even further for the slates. Samsung also has its 6.3-inch Galaxy Mega and 5.7-inch Galaxy Note in the market.

Now, with the smaller tablets looking destined to die a faster death, suppliers of these devices could look at the more lucrative larger devices. The 8 -10.9 inch devices are already a notch better than the 7-inch models, and this would accelerate their rule by 2018.

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