Technology Takes Soccer Carnival to Giant Screens; Kicks Off 4K Magic

May 22, 2014, By Sanjeev Ramachandran

When it comes to soccer, the whole of Brazil goes hysteric. The same is the case with the other parts of the world too. The scene when it’s the Soccer World Cup is beyond description.

To Brazil’s general public, the sport is religion. The latest is that technology is chipping in with unique offerings so as to cash in on this hysteria.  Setting up big screens when a sporting event nears has turned out to be a fad, and adding much charm to the whole exercise is Brazil’s largest broadcaster.

Globo Comunicacao & Participacoes SA is bringing to the outdoor scenes of Rio di Janeiro,  huge outdoor screens that will broadcast the soccer World Cup Final live.

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By doing so, the company will not just be offering all the action on a large screen, but also will showcase the amazing technology that is going to be the future.

Owned by the billionaire Marinho family, Globo Comunicacao & Participacoes looks set to capture the imagination of all Brazilians in a major way with this act.  The company is said to be teaming up with none other than Sony Corp and also the soccer governing body FIFA to ensure that the broadcast of three World Cup games, including the July 13 Final, go hassle free on the large screen that is being put up.

What viewers will be treated to are ultra-high definition images straight from the playing fields yonder.  The television screen is going to boast 65-inch display and the people who visit Rio de Janeiro’s Jardim Botanico neighborhood will be able to watch them in 4K format.

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The work to get the system run is humongous, with as many as 2,500 workers being deployed by Globo to help in the hassle-free broadcast of the tournament that would run for a month. Among these workers, around 1,500 of them will be accredited by FIFA.

As if in a run up to the big month, Sony and FIFA had over the last year tested the 4K format , when the Confederations Cup  happened.  These televisions with large displays can cost a fortune, and when we checked out, we found that Sony sells 4K televisions for $5,869 apiece on its Brazilian website . Meanwhile in the US website , the price has been mentioned as $2,699.

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