China’s Xiaomi Takes on Apple with Tablet Roll Out; MiPad to Cost $240

May 15, 2014, By Sanjeev Ramachandran

Competing with Apple isn’t a small thing. But Chinese phone maker Xiaomi Corp is all out doing that and with elan.

The company has rolled out its new device, called Mi Pad that sports a 7.9-inch screen. Doesn’t that make you think of the iPad mini?

The MiPad is driven by a Nvidia processor and will run Google Android OS. Made by Foxconn Technology Group, the slate is being touted as the “the best Android tablet out there.”

The storage department is vibrant with 16 gigabytes capacity. By all means, the device is Xiaomi’s answer to Apple’s iPad mini and how it will perform in the markets is one big question. Though the company is so very confident of attracting customers by the thousands, it remains to be seen how people will be lured to stress that sell the tablet.

Xiaomi MiPad

Xiaomi is lining up the device for 10 new markets, including India and Latin America, and is expecting to ship 60 million phones this year.

Will the device be seen in the US? Though a date is not being mentioned as of now, Xiaomi might bring it stateside too.

The tablet is being spruced up with the inclusion of as many as 100 applications and 400 games, and will raise it to 1,000 of each by the end of the year.

As per the strategy it has lined up, the Beijing-based company is expected to release the Mi Pad in “small quantities” in China initially and will then expand sales to Southeast Asia, India and Latin America.

If you are charmed by the Mi Pad already, you may pick one for 1,499 yuan ($240).

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