Keeping in line with the current rush of Android tabs in the Indian market, Microsoft will soon launch its low-cost Windows tablets here.
The launch will see new age tablets designed exclusively for the Indian customers, with prices as low as 10,000INR. It’s expected that this will help the tech giant to make way in the tablet market in Indian territory where Android is the current undisputed king.
It is likely that Indian firms like Karbonn and Lava along with Microsoft’s conventional partners HP and Dell will make the tablets for here.
Microsoft’s move is likely to make an impact on Google’s Android, which current has maximum sales because of affordability and features.
The company director of Windows business group mentioned recently that the company is reducing hardware specification for Windows to minimal, to retain the experience and yet complete with Android easily.
Currently, Windows tablets in India are on the higher side and only cater to elite niche, with prices that are comparable to iPad. This certain gives edge to Android, where Nexus 7 in its oldest version is available in less than 10 k.
Although the new range will give some push to Microsoft, there is a still a long way for Windows Phone and Windows 8.1 app store to match with that of Android Play store.
This may turn off a section of buyers who use tablets for apps in general. Also, how Microsoft offers features for Windows tablet and retains the pleasure of using the device remains a question.