Ravijour Bra Reads True Love Rate; Unhooks Itself

January 29, 2014, By Sanjeev Ramachandran

Ever come across the name Ravijour

For the uninitiated, this is the company that has the tag line that reads: We Do Anything for Women.”

Well, looks like they are not just doing it for women -they are in fact doing stuff for men who are in sincere love too. 

Okay, let’s unhook the suspense!

This Japanese lingerie brand has now come out with a new technology that blends fashion with itself. They have made a new bra that comes inbuilt with an in-built heart rate monitor.


What’s a heart rate monitor doing in lingerie of all things, you might ask! It actually pairs up with a mobile phone app, and unhooks the bra when the wearer hits “True Love Rate.”

Into its tenth year, Ravijour has brought this new stuff on, and is sure to prove to be an exciting product.

Don’t get confused, though. The bra  has been developed in such a way that it never unhooks itself in case of  high heart rate caused due to physical exercises like jogging and the like. It has been programmed in such a way that the mobile app can differentiate between a heart rate increase caused by jogging and by romantic excitement.


The bra has a chip inside that tells the app about heart rate levels caused by hormone levels secreted by the ‘adrenal medulla’. And, when the wearer’s pulse rate hits “True Love Rate”, it unhooks all by itself.

You won’t be able to buy one of these on retail. But Ravijour has one way to help you get one. All you need to do is to buy Ravijour branded products worth 5,000 yen (about US$50) and win a chance to test it out at hotels of one’s choice in six different cities across Japan.  Five lucky couple will be picked by the company as the winners.

Look at the video below, and decide if you want one for your sweetheart.

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