Facebook News Reader this Month; Akin to Flipboard

January 18, 2014, By Sanjeev Ramachandran

After much speculation, it looks like Facebook’s dream of launching a News Reader is finally near.

Paper will be similar to Flipboard, and will focused to be mobile friendly. A source told recode.net that “Paper” will either be a standalone mobile application or a Web experience that will go well with mobile devices.

Facebook may launch this one by the end of January, though the news is not confirmed yet.

Paper is considered to be inspired from Flipboard, and acts as aggregators of rich media content, displaying a mix of news stories from publications like the New York Times or the Washington Post, along with updates from Facebook users as well.

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But Paper will be more visually stunning with its paper like format. Paper is the product of many years of toil from the desk that manages news feed, the content that flow providing users’ pages, status updates, news stories and paid advertisements.

The project has come to be known as Project Reader, and was spearheaded by Chris Cox, Facebook’s VP of product.

The project began years ago as an idea to completely take off News Feed itself, but later, the project was split into pieces. Parts of the redesign have made it into a March refresh of the News Feed.

CEO Mark Zuckerberg has also been keenly involved in Paper’s creation. Mike Matas led the project, according to sources.

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Cox obviously wish to create for users an experience that people enjoy waking up to every morning, something like a newspaper, Facebook could even benefit, if it leads to increased user engagement and advertising views.

Though earlier redesign efforts have turned problematic, the company rolled out a refreshed News Feed in March of last year to a small group of users, but decided held off because of the reception.

If Paper does launch in January, it will prove to be the product of News Feed team’s longest slog ever.

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