Apple Devices Seen Outnumbering Windows PCs this Year

January 17, 2014, By Sanjeev Ramachandran

Apple devices are set to outnumber Windows devices this year. Or that is what Horace Dediu, analyst with Asymco, believes.

Dediu seems to have taken into account all Apple devices, such as Macs, iPhones and iPads when he compares their market performance with  Windows PCs. Though this may not seem like a fair comparison, it certainly points to the amazing popularity the Apple rigs could be enjoying right now.

According to Dediu, Apple’s Mac, iPhone and iPad’s market share rose but in the meanwhile, Windows PC numbers were just a marginal 1.18 times higher. Dediu says that, in 2013, there were 18.8 times more Windows PCs sold than Macs.


The scale of reduction in that case is around 19.8x in 2012. The decline is due to the more rapid decline in Windows PC shipments relative to the more modest decline in Mac unit shipments.

Also, to be noticed is the boost that iPhone and iPad brings to Apple’s market. Numbers suggest that Apple’s up trend is not going anywhere anytime soon.

Dediu says that the big story is how Apple’s mobile platform nearly reached the sales volume of Windows. In 2013, there were only 1.18 more Windows PCs in comparison to Apple devices. By 2014 they will be on equal grounds.


Yes, to have given a fair introspective analysis, Dediu could have included Windows smartphone and tablet sales too in his charts. But these numbers may be so insignificant that they would have barely affected the results.

One reason for Apple’s success versus Windows PCs is that consumers are deciding to buy products that aren’t necessarily used at work places. In the 1980s and 1990s, computing platform decisions were initially made by companies, then by developers and even later by individuals.

Now this has changed because individuals themselves make buying decisions about what devices they use and aren’t interested in. Dediu says this fundamental shift reveals the number of decision makers and the quality of those decisions.

But despite Apple device sales surging, that may not be a reason to fear that Microsoft will crumble anytime soon. What do you think?

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