Teens Shun Facebook Time Line; Social Network Stays Cool

November 1, 2013, By Sanjeev Ramachandran

Love for Facebook isn’t ruling high among teens.

A closer look at the state of affairs at the social networking major reveals that popularity has taken a drubbing of late, thanks to teenagers increasingly moving away.

The situation has been acknowledged by Facebook too. This is indeed the first time that the teen user base is slowly eroding. Facebook’s admission of the fact comes after industry analysts had already claimed such a phenomenon of late.

The drop could be small, but then the fact is that teens don’t take to Facebook as they had before and there has emerged a situation where Facebook would need to so some introspection.

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Even as folks at Facebook have been trying to negate the fact that the drop is actually happening, the reality is that the decline is indeed happening.

As they reiterate, “youth usage among U.S. teens was stable overall from Q2 to Q3, but we did see a decrease in daily users partly among younger teens.”

That particular decrease isn’t to be negated.  You might have read our post on how Facebook redefined the way teens were to use the social networking platform recently. As we had mentioned, Facebook eased restrictions on usage of the network by minors. According to the new norms, teens can post publicly.

But now, with the teen users slowly shunning the timeline, it looks like there could be a reason too.

It looks like the 13–17 year-old kids find it tough to devote time for Facebook these days. When the new policy was ushered in, Facebook had stated that only a small fraction of teens using Facebook might choose to post publicly. But it also felt that the new policy allowing them to post publicly would give them the choice to share more broadly.

There are many who think the presence of parents on Facebook was a deterrent to many teens from staying on the social network.

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Going by what Get Finish app developer Ryan Orbuch has been quoted in a post on Pocket-Lint, there’s a decline in those who enjoy using Facebook. He says that the fewer teens are now excited to be on Facebook, and the network is “totally utilitarian now.”

Even as Facebook feels the there isn’t any issue with the alleged drop, investors are wary about how the teen market behaves. It needs to be noted that Facebook took a hit in earnings, but the company stock rose 15 per cent. The earnings numbers also reveal that user growth is on the rise.

With more than 1.19 billion monthly active users, problems don’t seem to be big. Teens may be leaving the network, but as far as adults continue her rants on the wall, Facebook may not have reasons to be worried. What do you have to say?

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