Motorola Project Ara Lets Users Try Their Hand at Smartphone Customization

October 30, 2013, By Sanjeev Ramachandran

Right from trying out the variety of ringtones to changing wall papers, and more, you have done all that.  It’s human nature to explore the tech aspects of gadgets once they are our own.

Motorola  seems to be tapping that nature of tech enthusiasts. A new project launched by the company will aid smartphone users to try out their skills and love towards handset customization.

Named Project Ara, the project initiated by eh Google owned tech major is a free, open hardware platform aimed at the creation of highly modular smartphones.


Motorola has posted on its blog  the details of the project. Project Ara, according to the post, is an initiative aimed at according to the user the power to decide what all his handset does or looks.

Further, it would also help the user to know and decide on what the handset would be made of, the cost and even the tenure of the device under his ownership.

Project Ara would provide the user an endoskeleton (structural frame) that holds the smartphone modules of his choice.  The modules include keyboard, display, extra battery and the like.

The project would involve the user’s application of skills with regard to test and fix malfunctioning modules. It would also let the user upgrading the handset as and when new innovations come into play.

The company, in fact, aims at establishing a “more thoughtful, expressive, and open relationship between users, developers, and their phones.”

Motorola has been experimenting with the project for over a year now, and has of late entered into a partnership deal with Phonebloks creator Dave Hakkens.

In case you aren’t aware, the Phonebloks program had tried out successfully its build-your-own-phone online. It is said that around a million people have already expressed allegiance to the program.


With the Project Ara, Motorola is also looking to find out what it can do for hardware what Android has done for software, in the sense that it would aim at  ushering in third-party developers into the scene.

With Project Ara now seeing light, it is expected that developers would be invited soon to create modules for this platform.  Motorola will, in all probability, launch an alpha version of a module developers’ kit this winter.

Let’s wait to hear more on that.

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