Huge Potential for App Makers in Smartwatch, Smart TV and Smart Home Markets

October 7, 2013, By Sanjeev Ramachandran

In a recent report by, there are more than 800 thousand active apps are available at the iTunes app store.

As an iTunes user, this information could make you feel superior. But, what about those mobile app developers who have been struggling to get an audience for their apps?

With ever rising demand for mobilephone apps, this industry is almost crowded with app developers.


It is estimated that over 50 thousand new apps are released in a single month across Android and iOS platforms. It could be extremely tough for a fresh developer to get a place in the top 100 list, unless they have a big brand name.

Well, it is not possible for every one in the industry. So what is the solution? Simple.  Switch to some other market that is less crowded but holds a great potential  – think smartwatches/wearable devices, TV apps or Smart Home internet things.

We get to know that the smartwatch industry is expected to hit 15 million by the end of 2015. Although this market is growing slowly at this time, it offers huge potential and definitely demand will increase in the future.

You all know that many top tech giants like Apple and Google are preparing to enter the smartwatch market. That shows a high possibility for many app developers.

Smart TV and Smart Home are another potential markets for app developers. The success of streaming devices like Roku, Apple TV and Google Chromecast is a positive sign that shows that consumers like to stream video online.

Meanwhile, many traditional broadcasters are looking for more enhanced interactive applications in Smart TV industry too.

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