iPhone, iPad Habits Analyzed; Interesting Results Emerge

August 19, 2013, By Sanjeev Ramachandran

You own an iPhone or an iPad, but you never knew you had been exhibiting some peculiar behavior owing to that.

Flurry Analytics, an organization working in the field of audience response related studies and research, has dissected iPhone and iPad habits among people.

The research firm has released new results of a study they conducted on users among 35 different usage categories, showing how these devices are being used by people on a normal day.


The study was conducted among 44,000 iPhone and iPad users. One of the major findings was that for single people, new moms and value shoppers, iPhone is the most popular device.

The popularity of iPad happened to be strongest among small business owners, moms, pet owners, and casual simulation gamers. The study shows the distinct differences about how each device is being used for.

Another revelation was about the time users spend on these devices. iPad users spend 42 percent more time on apps than iPhone users during an entire month.

The top three activities users perform on an iPhone include navigation, health and fitness apps and photo and video apps.

iOS devices useage

As per the study, iPad is found used heavily during the evenings, between 6pm and 11pm, while most of the iPhone users prefer a time between 2 am and 4 am.

The researchers found that this was due to the heavy urban use of the iPhone, where the urban people who come home late after work use the handset during late night hours.

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