BMW i3 Electric Car Aims to be Industry Benchmark

July 30, 2013, By Sanjeev Ramachandran

With the launch of its first ever electric car, German automobile giant BMW is all set for something awesome. The new launch needs to be seen as one of the most important from the company in recent times.

With the company believing that the market is at a tipping point and is set for a pick up very quickly now, the new BMW i3 could be one major addition to its line-up.

The company hopes the new electric car will become the industry benchmark, one that would overcome range anxiety and stay true to the performance orientation of the brand.


The i3 is made of carbon fiber and offers a reserve gas engine. The car is driven by 170 horsepower electric motor and has an eco mode that will extend the range a bit more at no expense in performance.

We hear the i3 can race from 0 to 60 miles per hour in 7 seconds. With a faster charger, it can be completely recharged in half an hour’s time, and with a 220 V charger, it can be fully recharged in about three hours.


The i3 is compact, but user will feel a larger interior, due to the presence of suicide doors – doors hinged from the rear that open into the rear seat. When the front doors are open as well, they create one large exit.

The price will be higher than the mainstream electric cars now available in the market. The car will have a wireless connection to the driver’s smart phone, which will enable the driver to check the charge in the battery anytime, among other car functions.

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