New MacBook Air Takes On The Competition: How It Compares In The High-end Market!

July 4, 2013, By Alex Ion

The new MacBook Air has recently been unveiled and, as with all Apple products, has created a buzz around the globe.

The latest device, with its sleek style, lightweight body and good looks, is already a must-have for many. But over the years Apple laptops have come under some fire for not offering as much in terms of specs as their cheaper counterparts.

So can the new MacBook Air really compete with the high-end laptops and ultrabooks that are prevalent in today’s markets?

The big news from the MacBook Air launch is the massive improvement in battery life. According to Apple, the notebook should last up to 12 hours on a single charge. Reviews quote figures even bigger than that – The Verge says its unit lasted 13.5 hours, CNet’s got more than 14 hours and the one tested by PCMag kept going for a whopping 15 hours. Its tests usually show ultrabooks getting around six hours. This impressive battery life is thanks to the Intel Haswell CPU and a host of other power-saving technologies, and it could prove to be a real game-changer, particularly for Mac users who are on the go with limited access to plug sockets.

The new Air also has 802.11ac Wi-Fi, which should give up to three times the throughput of 802.11n Wi-Fi.

All this sounds like it should draw more people to Apple, but there are high-end laptops and ultrabooks that can hold their own in the ring. And the Intel Haswell technology will soon be available in PC laptops, so Apple cannot sell its new MacBook Air on that alone for long.

If we take a look at some of the top laptops from Misco it is clear that the MacBook Air does have some strong competition.

Comparing the Apple device with the Acer Aspire S7-392, Samsung ATIV Book 9, Sony VAIO Pro 13 and Toshiba Kirabook we can see that battery life is not everything.

Retina display has not made it to the new MacBook Air, and its resolution is the lowest among these options. Furthermore, it does not have a touchscreen as the Acer and Sony do. The Toshiba has the highest resolution screen, while ports are fairly evenly matched across the board. Graphics, hard drives and RAM as standard vary according to which markets the manufacturers are targeting, but as all these specs can be enhanced as required they are not the be-all and end-all for heavy users.

In itself the MacBook Air probably will not tempt dedicated PC users away from what they know, but for Apple fans it represents the cream of the crop and nothing will be able to compare.

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