British Airways to Introduce a Reusable e-ink Luggage Tag

June 28, 2013, By Sanjeev Ramachandran

If you were a frequent flyer, you might have felt that handling your luggage is the biggest problem when you check into the airport. Have you ever liked the long queue in front of the ticket counter to get a printed sticker on your luggage? Don’t worry, it seems this is soon going to be change.

Designworks, in partnership with British Airways, is set to introduce a reusable e-ink luggage tag that would connect with smartphones. Dubbed Bag Tag, it is a small device that features an electronic ink display similar to a paper-based tag.

The device doesn’t use any kind of power to perform and comes in a plastic frame that ensures the durability of it. Though the manufacturer has not revealed the exact technique of Bag Tag, it may probably be using NFC and an app that may be available for download.


Users can download the information on the barcode on the Bag Tag using their smartphone. And once the travelers check-in for their flight, they need to place their smartphone near the tag and it will automatically give all the necessary information.

One of the best features of this system is that it eliminates the need for paper, thus reducing paper usage. Also, the display is compatible with existing luggage scanners, therefore no need to change the existing methods in airports.

From next month on, British Airways employees will be testing the system for about 3 months and they hope the introduction of this system will reduce the check-in procedures in airports.

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