Fruity Charmers Quite a Bunch; But Apple Seems to Have Kept Some Devices Hidden for Now

June 11, 2013, By Sanjeev Ramachandran

So that was it. The Worldwide Developers Conference 2013 saw Apple showering stuff on us. Several new and improved products, including a revamped iOS design and iRadio, a new radio service, saw their wraps fly off.

What Apple Chief Executive Tim Cook did was unveil a few new products which the public won’t get to lay their hands on until autumn at least. And, significantly,  a few products that were anticipated were noticeably missing.

Let’s look at what all actually were launched.

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MacBook Air

A few changes were prominent in the new MacBook Air. The new line-up includes Intel’s fourth-generation Core Haswell processor, a massive battery that is said to offer all-day battery life, and built-in support for WiFi 802.11ac that is three times faster than 802.11n. But the new version of Apple’s ultrabook will have the same resolution as its predecessor.

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Mac Pro

Although Apple has announced an all-new Mac Pro computer, it didn’t mention a release date, but the company has indicated that the Mac Pro will sport a new cylindrical shape, and feature the Intel Xeon chip. The company, however, didn’t mention anything about its Pro notebook at the keynote event.

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iOS 7

As expected, Apple unveiled its new OS with the new “flat” design style. This new iOS abandons Apple’s traditional iOS skeuomorphism to achieve a much flatter look and feel. Apple confirmed that the new iOS will be available for its iPhone 4, 4S, and 5; iPad 2, 3, and 4th generation iPad Mini. The key feature of the iOS 7 is its Control Center, a tool accessed by swiping up from the bottom of the screen. This tool also offers instant access to brightness, volume, airplane mode, Bluetooth, Do not disturb, and a flashlight app. Control Center too also lets its users to have control over AirPlay and all music playback settings.

However, the latest iOS7 enables multitasking across apps, and still manages to provide better battery life. It even offers intelligent scheduling and adapts to a user’s network conditions, and does automatic app updates.


iTunes Radio

The new iOS also comes with iTunes Radio, and will be free and ad free for customers of iTunes Match. The iRadio music service will be also available on Apple’s products such as iPhone, iPod Touch, iPads, Macs, and PCs, as well as on Apple TV.

Although Apple has managed more products for its customers, we miss something more outside its Mac lineup. Don’t you?

There were widespread rumors about a new low-cost iPhone, iPhone 5S and new iPads or iPad Mini. But Apple was silent about any of these products. Also, there wasn’t any sign of the Apple smartwatch or the rumored Apple television set.

But, then that is no big deal. Because, we need to go by Cook’s words that hinted at new products by the fall. May be we need to wait until then.

In the meantime, here’s a round-up on video:

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