Battle for Supremacy in Wearable Computing Tech Arena Kicks Off

May 3, 2013, By Sanjeev Ramachandran

Wearable computing is considered the next big thing in this tech era. Jawbone’s inclination to purchase BodyMedia, a wearable sensor maker, may allude to the rise in that technology, and the prospects that the wireless headset company sees investing in.

Wearable computing is a novel technology that has names from Google Glass to heart-rate monitors in running shoes, and over the little span of time it has taken to grow, the technology has taken root, and is transcending the normal gadgets and gizmos.

As the technology takes shape and rises in business, there is a visible shift among companies that are looking to make a mark and emerge as pioneers, profiting from the growth.


The pattern is the same as of the olden days, when companies raise their designs and control the application standards that developers have build. Back in the 1990s, we saw this battle for tech supremacy when Microsoft grasped control of the platform from IBM and became the forerunners of the PC age.

In the mobile world, Google’s Android is streaking past Apple’s iOS platform in the race for mobile dominance. This whole business is a virtuous cycle that rolls over continuously.

Granted that wearable computing might not make an impact that PCs and mobile devices did in the years past, but it has certainly caught the eye of many major companies that are already looking for ways to oust their products in that category. Google, for example, have already made news with their Google Glass technology.

Last month, Andreessen Horowitz and Kleiner Perkins Caufield & Byers, Silicon Valley venture capital firms, and Google Ventures formed an investment syndicate that would seed startups developing Google’s Glass products.

Many other companies are following suit, most focusing on the health and fitness market that is looked upon as the biggest money-making business.

According to Robin Thurston, chief executive and co-founder of MapMyFitness, a platform war is raging on at present. MapMyFitness is on course to develop their own platform that would give connectivity to around 400 devices, enabling upload of health and fitness data.

The company is also one among the 10 app makers that would be partnering with Jawbone on their Up platform.

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