European Consumers Turn a Blind Eye to Apple iPhone; Android Phones Rule

April 6, 2013, By Sanjeev Ramachandran

You take a trip to Europe and apart from the glorious landscapes and monuments, the other thing you might notice is that a majority of the population makes use of an Android phone rather than an iPhone.

There’s nothing against the Apple product, except for the fact that the price tags are a bit too high to capture anyone’s interest over there.

Android smartphones are relatively cheaper than the Apple smartphones and the open platform does give them an edge in owning various applications.


Moreover, according to the CEO of France Telecom, Stephane Richard , consumers are more price-oriented nowadays, such that they have put a damper on the high-priced smartphones.

“Except for a few hundred thousand people who will buy the latest iPhone — except for that category of people — the majority of the market will be difficult,” the CEO told Bloomberg . There’s no reason for this shift in interest; it might be the Eurozone crisis or it might just be that they are more inclined to spend less on smartphones.

Richard said that consumers are even opting for cheaper wireless services and are use their handsets for a longer period of time, even when they switch their carriers. He says that this is a phase of changing consumer behavior that might show more trends as the year progresses.

“We are in a period of changing consumer behavior. There are fewer early adopters, and probably with the next release of the iPhone this will be evident. Selling a phone for $600 is getting more and more difficult,” explained Richard.

This change in trend was evident when, last year in November, research firm IDC published their study results   that revealed Android gaining a bigger market share than Apple. A cool 75 percent of the world’s smartphone market share was dominated by Android while Apple could only manage 15 percent.

This love for lower priced phones might mean that Apple needs to rethink their strategy and launch a wallet-friendly iPhone. The company might have good sales in the US, but when it comes to countries across the Atlantic, the story is different.

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