Apple Design and Software Teams Sitting Together More Than Ever Before

March 23, 2013, By Sanjeev Ramachandran

Every techno giant is secretive to the core about their inner workings, and Apple is no less so. But, rumors have it that the hardware and software groups of Apple are having a bit of a free flow.

The report comes from The Wall Street Journal, which says that the company’s industrial design team allows the company’s software teams to have a peek at the plans for their upcoming devices. This is something new as earlier they enlisted the help of “stealth software developers.”

This recent shift in secrecy follows the change in the company’s top levels about four months back. Jonathan Ive, who used to be Apple’s lead designer, is now heading the “leadership and direction” for Apple’s Human Interface group, which also includes a software role.


Jonathan Ive, reportedly, attends key review meetings that are held by the software group. Apple’s run on top of the market is factored by it’s successful development of both hardware and software, which has enabled the company to spawn products like the Mac, iPod, iPhone and iPad.

A similar strategy is followed by Microsoft and we can see that in the success of their Xbox and their hardware peripherals, and most recently with their Surface tablets.

According to one of Apple’s top designers, the creation process in the company is like sitting “together around a kitchen table”. He also added that the process gives them a feel that they are working in a small company.

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